Kroma Entertainment
Wix
Website Design
Web Development
CMS
Velo
Micro-interactions
THE CHALLENGE
Kroma Entertainment needed a website that could bring together its diverse ecosystem of brands under one roof. With seven brands offering unique services, the challenge was to create a platform that clearly showcased their work, case studies, and industry impact. They also needed dedicated spaces for press releases, job openings, and partnerships to keep audiences informed and engaged.
THE GOAL
The website was designed to unify Kroma’s seven brands while allowing each to maintain its own identity. Designed with their existing branding, the layout ensures a cohesive look while giving space for sub-brands to stand out. The site acts as a central hub, showcasing Kroma’s services across different mediums, from film and digital content to brand partnerships. The goal was to design a site that reflected Kroma’s commitment to championing Filipino creativity.
YEAR
Q1 2023
ROLE
Website Designer & Developer
Deliverables
Wix Site
Figma Design File
Figma Design File
The process
Unified Branding: Raw yet Refined
Kroma’s website balances bold brutalism with clean structure. Noisy grain textures add character, while overflowing images push to the edges, creating a raw yet refined look. Containerizing text within a max width ensures that the text remains clear and readable across all devices. This balance assures that the bold branding does not compromise accessibility and ease-of-use. The layout stays sharp and structured, ensuring text remains clear and readable. Every page follows this distinct style, making the entire site feel cohesive while staying true to Kroma’s creative edge.
Brand Pages: Seven Brands, One Engine
Kroma’s website balances bold brutalism with clean structure. Noisy grain textures add character, while overflowing images push to the edges, creating a raw yet refined look. Containerizing text within a max width ensures that the text remains clear and readable across all devices. This balance assures that the bold branding does not compromise accessibility and ease-of-use. Every page follows this distinct style, making the entire site feel cohesive while staying true to Kroma’s creative edge.
Supporting Functional Pages
Kroma’s site is more than just a portfolio—it’s a hub for opportunities and connections. Whether it’s exploring partnership solutions, keeping up with the latest press releases, or discovering career openings, every page serves a purpose. Each section is designed to keep information accessible and engaging.